London, UK - 21 May 2014 – Truphone, the mobile network operator without country borders, today announces Truphone World, which promises to give businesses peace of mind as they move across the world’s major business hubs. Truphone customers can now use their mobile devices in 66 countries in exactly the same way as they do at home; with high speed data, high quality calling, and best in class customer service.1 The move eclipses the forthcoming EU mobile roaming regulations, which will bring down the cost of using mobile devices across the EU 28 member states in December 2015.
At the core of this group of 66 nations is an area of eight key countries called the Truphone Zone.2 Here, users can get up to eight international numbers on a single SIM card, so their contacts can reach them on a local number and at local rates, wherever they are in the world.
Truphone World extends the financial benefits of the Truphone Zone to cover an additional 58 countries3 (66 countries in total). This region accounts for over 70%4 of all international travel routes – including all of Europe and key business destinations in North America, South America, Asia and Oceania.
Anticipating the increased demand for international data usage that Truphone World will bring, Truphone is also launching a number of substantially bigger and more competitive bundles, increasing the benefit of the only shareable international data plans in the marketplace. The new bundles come with a variety of allowances including the world’s first half a terabyte international plan.
Steve Robertson, Chief Executive Officer of Truphone, said: “Our unique global mobile network connects people across international borders in a way which no one else can match. We bring businesses closer to their international contacts and give them an unparalleled global service experience. Today we’re going a step further to help make our customers more productive in 66 countries.
“Last year data usage increased five-fold in some places; and the internet has added a new dimension to international trade. Right now, business urgently need to bring down the cost of roaming – waiting 18 months for limited EU roaming regulations to come into force isn’t enough for businesses competing in the global economy.
“As of now, Truphone business customers get these benefits and more in the EU, plus the rest of Europe as well as many of the major business centres around the world, such as the USA, Mexico, Brazil, China, Japan, Singapore and Russia.”
James Tagg, Chief Technology Officer and Founder of Truphone, said “This tiny piece of technology [The Truphone SIM], smaller than my thumbnail, is at the heart of a unique high performance network that covers half the world.
“Mobile phones should work in the same way as the internet; without regard for international borders.” He continued, “Truphone World will fundamentally change the way businesses behave internationally.”
Truphone serves a wide range of customers including start-ups and FTSE 100 companies, as well as major brands such as Harley Davidson, and five of the eight largest banks in the world. The company was shortlisted earlier this year for “Best Enterprise Mobile Service,” by the GSMA, the industry body for mobile operators worldwide.
For case studies, please visit: www.truphone.com/uk/about/press/#CaseStudies
For further information on Truphone World, please see: www.truphone.com/TruphoneWorld/ROW/
For more information on Truphone, please visit: www.truphone.com/uk/
NOTES TO EDITORS:
About Truphone - Truphone is the only mobile operator in the world that expands the reach of businesses beyond the borders of their home country. One of the ways Truphone achieves this is by providing multiple international numbers on a single SIM, enabling businesses to make international calls that are treated as local calls and providing contacts a direct way to get in touch on a local number. Truphone’s approach also eliminates or reduces mobile roaming costs for voice and data services, keeping staff better connected when they travel. Truphone’s patented SIM-based offering works in over 200 countries. Head-quartered out of London, Truphone has 13 offices across four continents and continues to expand aggressively.
James Tagg, Chief Technical Officer of Truphone is the British entrepreneur known for inventing touchscreen technology, internet calling for mobile phones and founding Truphone.
 Truphone Net Promoter Score,
a measure of customer advocacy, is at 70%, the highest in the mobile industry
 Truphone eight Zone Countries are: Australia, Germany, Hong Kong, Poland, Spain, the Netherlands, the UK and the USA
 The additional 58 Truphone World countries are Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Guiana, Greece, Guadeloupe, Guernsey, Hungary, Ireland, Isle of Man, Italy, Jersey, Latvia, Lithuania, Luxembourg, Malta, Martinique, Monaco, Portugal, Reunion Island, Romania, Slovakia, Slovenia, Sweden, Vatican City, Mayotte, Albania, Andorra, Bosnia & Herzegovina, Croatia, Faroe Islands, Gibraltar, Iceland, Liechtenstein, Macedonia, Montenegro, Norway, San Marino, Serbia, Switzerland, China, Singapore, New Zealand, Japan, Russia, Ukraine, Canada, Mexico, Brazil, Belarus, Argentina and Turkey.
PLEASE ARRANGE ALL COUNTRIES IN ALPHABETICAL ORDER
 According to UNWTO international travel statistics, 2012