Thursday, March 13th 2014, New York, NY –The Economist held The Big Rethink 2014 US conference on March 13th 2014 at 10 on the Park at Time Warner Center in New York City. The first-ever U.S. event investigated the impact of large-scale trends on the future of marketing, and explained how successful marketers are leveraging technology to build loyalty and drive profits.
The world of marketing has changed. From social to mobile to data analytics, the skills and knowledge required to be a successful marketer are transforming. Add to that a variety of new areas to operate in, shifting consumer needs and an increasing number of ways to interact with your audience, and it’s easy to understand why marketers today don’t always get it right. The Big Rethink conference bought to life The Economist's expertise in macroeconomic trends and global business, and alter the way industry leaders think about marketing in the 21st century.
"Seismic changes are disrupting the world of marketing," said Martin Giles, Big Rethink event chair and US technology correspondent for The Economist. "Leaders must rethink how they leverage global, mobile, social and data strategies to maximise their marketing efforts and adapt to tomorrow's audience."
From marketing to the Chinese middle class to fine-tuning big data to make it meaningful, The Economist's editors and featured guests explored the trends redefining marketing and customer engagement. Some additional sessions include:
- Real-Time Marketing: From Hype to Hope
- Mobile Video Ads: Excellence Amidst Excrement
- The New Collaborators: Managing Digital in the C-Suite
- Content Marketing: The Next Chapter
- The Sci-Fi Future Is Almost Here: Marketing in 2015
CMOs and other industry leaders from companies like Kraft Foods Group, Coca-Cola, NASDAQ and Cisco also took part in this event. Some of the already confirmed speakers include:
Speakers will include:
- Amit Shah, Vice-president online, mobile and social, 1-800-Flowers
- Anindita Mukherjee, Senior vice-president and chief marketing officer, Frito-Lay North America
- Bob Rupczynski, Vice-president of media and consumer engagement, Kraft Foods Group
- Candace Matthews, Chief marketing officer, Amway
- David Rogers, Executive director of the Center on Global Brand Leadership,Columbia Business School
- Deanie Elsner, Chief marketing officer, Kraft Foods Group
- Esther Lee, Senior vice-president brand marketing, advertising and sponsorships, AT&T
- Jeremy Skule, Chief marketing officer, NASDAQ
- Mayur Gupta, Global head, marketing technology and innovation, Kimberly-Clark
- Michael Brenner, Vice-president of global marketing and content strategy, SAP
- Michael Robichaud, Senior vice-president global sponsorships, MasterCard
- Neil Bedwell, Global group director, digital strategy and content, Coca-Cola
- Peter McGuinness, Chief marketing and brand officer, Chobani
- Scot Safon, Executive vice-president and chief marketing officer, The Weather Company
- Tariq M. Shaukat, Executive vice-president and chief marketing officer, Caesars Entertainment
- Tom Lamb, Chief marketing officer, Lowes
Web video will be available Friday 14th March.
For more information please contact:
Jessica.Costanza@tvcgroup.com: 919 812-2080