Bridgestone displays future strategy at the IAA: reliability, ecology and innovation
14.09.2011

Bridgestone displays future strategy at the IAA: reliability, ecology and innovation

The bold new Bridgestone stand at the 64th IAA International Motor Show points out the company’s future strategic direction and displays some of the products and concepts that will take it there. Three distinct zones on the 284 m2 stand illustrate the company’s areas of product focus: reliable, ecological and innovative tyres.