FOR IMMEDIATE RELEASE
THE ECONOMIST HIGHLIGHTS THE DANGERS OF OVERFISHING WITH VIRTUAL REALITY POP-UP AT JFK AIRPORT
International Travelers Can Immerse Themselves in Animated Underwater VR Experience
New York, NY - February 6, 2017 - The Economist, a leading source of analysis on international business and world affairs, today announced that it will host a virtual-reality pop-up aimed at highlighting the dangers of overfishing the world’s oceans. Taking place in Terminal 5 at New York’s John F. Kennedy International Airport from February 8th through 10th, “oVR fishing” will give travelers a deeper view into the issue by watching “Oceans VR: Net Positive” a 4.5-minute animated virtual reality (VR) film and talking with representatives from The Economist about the issue.
The ocean covers nearly three-quarters of the planet’s surface area, playing a central role in supporting human health, societies, and economies. But The Economist notes that the ecosystem and productivity of the high seas are in a cycle of decline. Mankind has a responsibility to act urgently to reverse this—and make fishing both fairer and more sustainable. Oceans VR: Net Positive makes the case for limiting fishing on the high seas, giving a new perspective on this serious issue by dunking the viewer directly in the line of action—navigating the ocean as both fish and fisherman.
“Globally curious readers turn to The Economist to help understand and make sense of our complex and quickly changing world,” said Marina Haydn, senior vice president, Circulation and Retail Marketing. “Installations like “oVR fishing” give potential readers the opportunity to experience The Economist’s mind-stretching journalism in new and exciting ways.”
In addition to viewing “Oceans VR: Net Positive,” visitors to “oVR fishing” will also be provided a leaflet with more background on the issue of overfishing, along with a coupon to purchase an issue of The Economist at newsstand for a discounted price.
The “oVR fishing” pop-up is a part of The Economist's live content marketing program which aims to attract new readers to The Economist through creative and provocative real world experiences. Most recently, The Economist introduced consumers to eating waffles topped with insects, and to drinking juice made from so-called ugly fruit that is perfectly edible but would normally be discarded before it even arrives to market.
Additionally, The Economist Events team will address how to finance a sustainable ocean economy when it hosts the fourth World Ocean Summit. The renowned Summit will gather global policymakers, practitioners and industry leaders in Bali, Indonesia on February 22nd-24th 2017.More information is at oceansummit.economist.com
For further information on The Economist's VR Pop-up please contact:
Holly Donahue/The Economist (UK), firstname.lastname@example.org/+44 (0) 20 7576 8379 Lauren Hackett/The Economist (US), email@example.com/+1 212 554 0639
About The Economist (www.economist.com)
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.